Friday, January 13, 2017

Bad reviews ONLINE will kill your Edmonton business

I am done offering unasked for advice to our clients about the web.  Small business owners tend to be sensitive and think you are telling them how to run their business instead helping them succeed online.  They see a poorly dressed iceman who can't match his colors, not someone who because he prefers dogs to people and spends too much time online.  They don't see the guy who once got over 3 million views on youtube doing vlog videos.  Who observed and then built 13 social cobwebs using the techniques of top tubers who make millions doing silly little videos.  The guy who got pissed off at Yellowpages and learned to code to build website so he could say goodbye to the pages.  Utilized time tested techniques recommended by multiple SEO blogs to do better in search.  I have installed software in powerplants, trained engineers on how to use, even guided the development of a facebook app back in the day. When you are uncomfortable around people and in sales you have to figure out how to get those people to call you instead of you calling them.

A website without SEO is like a billboard in the Arctic. Don't matter how nice that website is, nobody is going to see it.  Reviews are a HUGE part of search engine optimization.  When you look for a hotel to stay at, it is the bad reviews you read.  They cost hotels and businesses alike in potential customers they push away.  Even more costly is that google looks at them when determining where your website should show up in search.  Good reviews push your website up in search giving you more sales leads and bad reviews push your reviews down meaning less sales leads.  This isn't me making it up.  Do some research and you will see I am right.  I don't care if you don't want to hear about it.  I don't care if it hurts your feelings or you don't like it.  Reviews are so powerful online that you cannot afford to get bad ones and when you do RESPOND, RESPOND, RESPOND and do whatever you can to make things right.  You swallow your pride, you suck it up and you kiss ass because every bad review costs MONEY, MONEY, MONEY.

Social media is a HUGE part of search engine optimization.  Don't outsource this if you are a small business.  People like people. Show them pictures and videos of the people beneath the logo who make the business great.  You are small, your logo doesn't mean anything, it is those who work at the businesses who have to be the stars.  It is so easy to do now with smartphones that there is no excuse for not doing it.

AHHHH.. this is why I could never handle working in the whole web design, SEO world.  Big businesses know about this stuff as they hire the right people.  Small business owners are too sensitive, too busy, think their opinion matters when it comes to the ways search engine work.  Too often it is we want sales but only sales that happen in ways we are comfortable with like the phone.
Bad reviews and no real social media presence cost you sales.  Take it seriously.

If you like money, want more of it, then you will need to care about search.  If not, then don't and keep pushing potential clients away.

Master Iceman

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