Thursday, July 14, 2016

Yellowpages is a paid directory and thus no longer useful to me.

I am not a fan of yellowpages.  Ernie the owner had used them when we started this journey of building an ice company and when I took over plant manager I told them to cancel everything.  I found their web development team yellowpages 360 to be incompetent, often telling me stuff like you don't need google webmasters tools or a schema, contradicting what experts online were saying.  When I asked for changes to be done they ignored what I spend hours mocking up and did their own thing.  When it came to transferring our URL to their services something I can do they wanted us to change our URL in search. The rep I had ignored every email I sent.   They didn't even keep a record of the interactions I had with them and required us to have/en at the end of our url aka columbiaice.ca/en/  This is Alberta where we only need to have an English website.  We are not in Ontario or Quebec where you would need two versions..  Learn to program better and you wouldn't have to add extra letters to a URL.  Needless to say when the new rep tried to talk me into staying I refused to meet with her.  I hate sales people because they waste my time when my mind is already made up.

The other day while relaxing at home I get a call from some number I didn't know.  I answered because it may have been someone calling for ice.  It was the new ypg rep.  She is calling to see how we are doing without yellowpages.  Fantastic, wonderful, could not of been better was my answer.  She wanted to sell us a smaller package so we would still show up in ypg's directory when people search it for "ice Edmonton."  My response was if I fill out the free profile ypg offers shouldn't I show up in your directly results when people search ice Edmonton?  Her replay was only if I purchased ads essentially admitting the directory results were useless when people searched them, the only relevant results were if someone had paid to advertise on the keywords searched.  They are in business to make money and so they are not giving away search results for free was her reply to my dislike of paying to show up in search.  That is where anything else she said became irrelevant.

I hate paid search and ads as they do not give me the most relevant data.  Google has ads but they still have organic search results which gives people like me easy access to companies and businesses that fit my search intentions.  It is because of getting relevant search results I keep coming back to google. and upon occasion click their ads. The very reason I do not use yellowpages and find it to be dodo bird in disguise is because the times I have searched for something in their directly I have no gotten accurate results. I don't click ads on a good day as I don't trust them.  I don't trust paid search or directories to provide me with the most relevant data.  YPG should be in the business of making money as they are a business, however when you make businesses pay to have their website show up when people search "ice Edmonton" you make your directory less useful to consumers.  They don't care about ads and a lot will never click an advertisement.  They just want the most relevant businesses showing up for the search ice Edmonton.  If you don't give that to people outside an advertisement they will stop trusting your platform as I did ypg's.
Ice Edmonton and no ice companies

I didn't want to write this blog post as I had moved past my anger towards ypg... but if they are going to waste my time not listening to the firm no I gave them, then I am going to waste another half hour talking about why my answer will always be no to yellowpages.  Although I am not a fan of extinction, I would be if the animal going extinct was yellowpages.

The Master Iceman

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