Friday, October 10, 2014

Did you know Polar Ice Express no longer exists in Edmonton?

Every year during the dead season in the ice industry I like to go through the various keyword phrases that matter to our business at Columbia Ice.  One of the things I have noticed this year when doing so is Polar Ice Express is still showing up in search even though Polar Ice has not existed since Arctic Glacier bought the company, almost a year ago.

This seems odd to me because a lot of people in Alberta used Polar Ice as an alternative to the American owned Arctic Glacier.  Now if they call the number on Polar's website, they get Arctic Glacier not Polar Ice the company whose notorious history led many to search for the alternative.   It has been a year and a bit since the sale.  At what point do you kill the brand of a company you bought?  
Google web page image showing Polar Ice still in search.
Polar Ice does not exist anymore


I don't know the right course of action when buying another company since I have never bought another company.  If you have gone through this process or have some insight please let me know in the comments.  I would also be interested to know what Google's policy on keeping defunct business listings in their search listing.

Image showing Arctic Glacier being sold with a Polar Ice price sign.
What is wrong with this picture?



Ernie is the owner and I am who people refer to as the Iceman.  Together we make up Columbia Ice, Edmonton's ice company.  For all your ice needs give us a shout.

The Iceman
Call for ice: 780-960-7161
Follow: @ernieiceman
Review us:  google places
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