Monday, February 18, 2013

How did we come up with Ernie Iceman?

Who is Ernie Iceman?

   One of the difficult aspects of building a strong social feed is trying to get your brand across all social networks.  For large companies with lawyers this is likely very easy.  A simple letter saying we will crush you if you don't give us the twitter vanity using our brand name would likely be enough to scare most people into compliance.  For a small ice company in Edmonton this really isn't an option and frankly we would have nobody to crush in Alberta as we are the only Columbia Ice in the province.  However we are not the only Columbia Ice in Canada.  In Vancouver there is a water company by the name Columbia Ice.  They are the .com on the web whereas we are the .ca.  

The only time the sharing of the brand name becomes an issue is when it comes to social media vanity URLs.  A vanity url is twitter.com/ernieiceman, facebook.com/columbiaice, etc.  As you can see we use the Columbia Ice name on Facebook and the Ernie Iceman name on twitter.  This is because when we went to twitter and tried to get the Columbia Ice vanity it was already taken.  The use of the character Ernie Iceman gave us a way to create a somewhat unified brand across multiple vanity URLs.

The reason we chose Ernie Iceman is because Ernie Graveline is the owner of the ice company and the Iceman is the person you will likely see if you order ice.  It is also what most people call the ice delivery person.  Put them together and you get Ernie Iceman.


The Iceman
@ernieiceman
Call for ice: 780-960-7161

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Monday, February 4, 2013

What makes our ice premium ice?

What makes our ice premium ice is a question you really never ask until you find yourself working at an ice company.  What makes the ice used in packaged ice more premium than say that you freeze in your fridge or the stuff you get from ice machines in restaurants?
bags of ice
Premium ice?

Do we use special water?  We kind of do, meaning we take the very clean city water and run it through a bunch more filters to make it super clean.  We routinely have the ice lab tested to make sure it meets all food, health and safety standards.  

Do we freeze the ice using some patented method?  The company that made the big ice machines likely has a few patents but we don't.  We just press on and like magic the machines start making ice.  To freeze the ice we use basically the same system as any freezer would.  It isn't really rocket science so no, we don't use some secret process to make premium ice.  

Is our ice clearer than other ice?  On a good day when everything is working perfectly and the ice is fresh yes our ice should be clearer.  Unfortunately as anyone in the ice distribution game knows rarely does everything work perfectly so all we can really say is we do our best to keep the ice crystal clear.  When  ice is cloudy it doesn't mean it isn't clean, just means that the freezing process needs to be tweaked   Something as simple as the temperature outside changing can affect how water freezes.  

Then why is it called premium ice?  Marketing, marketing and marketing.  Sure the water we use is a little cleaner than the tap water people drink.  Sure the machine is built specifically to make ice.  The main difference though between the cubed or tube ice we make at Columbia Ice and the stuff people make at home or get at restaurants is less external containments.  Our ice is bagged and sealed before we ever handle it.  When I say handle it, I mean handle the packaged bags of ice with washed hands, wearing gloves and a hair net.     This means less breathing on ice, less touching ice, less of everything that might contaminate the ice.  

If this means our ice at Columbia Ice is premium ice then so be it,  

For all your premium ice needs give Columbia Ice a call or email.


The Iceman
Call for ice: 780-960-7161
Follow: @ernieiceman
Review us:  google places