Monday, May 14, 2012

How to use bagged ice Edmonton in anchor text?

Below what you see is the HTML coding for a hyperlink tag.  The http://columbiaice.ca is the link that will get embedded beneath the bagged ice Edmonton text. The link is saying to a browser (firefox, internet explorer, chrome, etc)  that when the user clicks on bagged ice Edmonton with the link embedded beneath the keyword phrase, to open up http://columbiaice.ca/ in place of this blog post.

<a href="http://columbiaice.ca/">bagged ice Edmonton</a>

If you mouse over the bagged ice Edmonton, your cursor should turn into a hand, indicating there is a link there.  This link when clicked will take the user to the Columbia Ice homepage. 

Google, Bing and other search engines use what they call spiders to search the web.  When these spiders come across a hyperlink tag like you see above, they read the link and the anchor text.  i.e.  bagged ice Edmonton.

The anchor text is then related to the embedded link which in this case is http://columbiaice.ca.  This tells a search engine that if a user searches for "bagged ice Edmonton"  that one of the possible websites that the user might be looking for could be Columbia Ice's homepage.  In this regard anchor text is a way to contextualize links to search allowing Google to present more relevant results.

If you want more information on anchor text check out this article.


The Iceman
Call for ice: 780-960-7161
Follow: @ernieiceman
Review us:  google places

I recently took up ice sculpting. Last night I made an ice cube. This morning I made 12, I was prolific.
Mitch Hedberg

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Thursday, May 3, 2012

Does google know your Edmonton liquor store exists?

Lets say I am staying in a hotel in Edmonton.  Feeling a little jet lagged I decide I would like to get a few cold beers to enjoy while watching the hockey game.  Being the tech suavy individual I am, I open up the laptop and google edmonton liquor store near whatever hotel I am staying at.  Google being google gives me a nice list to look at with a map on the right hand side.
Edmonton liquor store image.
Where is your Edmonton liquor store?

After looking at the map and determining the closest liquor store I grab my room key and away I go.  However on the way to the closest liquor store I find myself walking past one that did not show up in google.  How could this be I say to myself, thinking that every business is in google.  

When I get back I go back to my search results for edmonton liquor store.  Click on the map and look around trying to find where google gets their information.  As shown in the picture below google gets their information from yellowpages.  The problem with this is new businesses might not get into yellowpages until the following year when they put out a new book.  I imagine it is possible to enter your business information online however if your business didn't exist when yellowpages was making their book, it likely won't exist online.


Google uses YellowPages directory.

What is a business to do?  Go to google places and set up your business on google.  That way when some guy like me wants a few beers, he will see your Edmonton liquor store in search.


The Iceman
Call for ice: 780-960-7161

Follow: @ernieiceman
Review us:  google places

Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime!
Bill Owen
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